Sponsors have the perception that consumer buying power in our publications is concentrated in the high end country club and golf communities, as well as the mansions scattered throughout the suburbs of north Metro Atlanta.
No doubt there is a lot of value represented by these homes and communities, but the monthly income streams needed to pay for that luxury have been reduced due to the bad economy. Likewise, the seemingly endless buying power of home equity lines has evaporated because of declining home values.
While there are still opportunities at the higher end of the market, we believe the real opportunities lie in the mid-priced communities, where a more conservative approach to living is paying dividends in these bad economic times.
These mid-priced communities realize that good deals are to be had, and they are looking for value. They have the money to spend because their available income in proportion to expenses may be higher than it is for homes at the high end of the market.
In addition, because the mid-priced communities have fewer advertisers, the opportunity exists for you to avoid some of your competition.
Consequently, we now have available "Mid-priced bundles" of communities to target your advertising. You certainly can still focus on the high end of the market if your business caters to that demographic. But if your service has broader appeal, then these specially priced bundles could be the answer to generating more business.
Call your representative and ask about our "Mid-priced bundles" for your business.
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