There are many choices these days for small businesses (SMBs) to advertise, but not much time to choose.
How are you to decide what to focus on? Hopefully this overview will help you through the process.
There are 5 broad areas of advertising to choose from that range in cost from your time spent, to tens of thousands of dollars. Let's review them and some of the choices for each.
- Print - Includes newspapers, magazines, directories, direct mail, newsletters, flyers, etc.
- Broadcast - TV, radio, satellite, cell phone, etc.
- Outdoor - Billboards, storefront, mobile signs, job and truck signage, etc.
- Online - Website, organic and paid search, email, blogs, social networking, etc.
- Internal - Trade shows, executive events, referral programs, telemarketing, etc.
In addition, you have to decide if your going to...
- Manage your advertising yourself
- Use a marketing consultant
- Hire a full service agency
- Use a combination of the above
Read this to see how other small businesses are marketing in 2009.
Read this to see how to use a best method approach to choosing multiple media.
After studying the above, we hope that you investigate a solution that for 15 years, many of Atlanta's small businesses have chosen - Tlehs Publishing. We offer media in most of the top methods that SMBs are currently using, and offer print and online solutions for the smallest of budgets to total saturation, without spending money outside of your target market.
If your time is money, try our one-stop-shopping with a dedicated representative. They will provide a no cost analysis and quote on our many solutions for your business.
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